Studies show that around 80 percent of people use search engines when they’re looking for local businesses—including law firms. That’s why it’s more vital than ever to have a strong local marketing strategy for your law firm.
If Google recognizes your law firm as being one of the top firms in your city, your website will show up in the first handful of results for local searches—and that means more visitors to your website, more form submissions, more phone calls, and ultimately more potential clients.
3 Reasons Local Search Marketing Makes Sense for Attorneys
Our search team works hard to synchronize your website, social media accounts, and business citations. That information is used by Google when people search for an attorney in your city, and with our optimization tactics, your website will be more likely to show up among the top results.
Although many attorneys want to establish a broad reach, focusing on your city rather than your state or region can yield better results among current and potential clients for three important reasons:
- People want a local attorney that’s convenient to their location.
When people are searching for a law firm, they want to find one that’s as close to their homes as possible. Potential clients are more likely to contact law firms that are a short drive from them, especially if they know they may have to meet with their attorneys several times while they assist them with their cases. Effective local search campaigns make it easy for potential clients to find your address and get driving directions to your office.
- People want a local attorney that understands state laws and their community.
It can be a struggle to create a personal connection with potential clients via a website or social media page, but focusing on your city and local area is a great way to show people that you’re an active member of their community. In addition, they’ll also feel more comfortable knowing that you understand state and city laws that may affect their cases.
- People want a local attorney that’s easy to find and contact.
Law firms that don’t have strong local search marketing campaigns and strategies may find that their websites get buried among dozens of local and not-so-local competitors on Google search rankings. If current and potential clients have to dig through a page or two of results to find your website, they’ll be less likely to contact you for an initial consultation or to follow up on a previous consultation. Focusing on local search marketing makes it faster and easier for current and future clients to find you.
At Brad Hart Creative Group, we know the ins and outs of local search marketing, and we have established proven methods for utilizing this powerful marketing tool that are designed to increase traffic to your website and generate high-quality leads. Contact us today to get started.